aesthetic work table set-up with a cup of coffe, an opened planner and a laptop
Photo: Andrijana Bozic

This year my blog turns 10 years old. That's a tremendous milestone if you ask me! Usually, bloggers share a blog post summarizing their achievements or talk about their blogging experience. That is a splendid way to somehow 'celebrate' this achievement. So, when I started writing this blog post, I thought of the same or similar topic. However, I immediately scrapped it and decided to make it more useful for all of you who are still trying to find your way around the blogging jungle. 

Having just the right tools can make all of the difference for bloggers. From organizing your ideas and inspirations to designing eye-catching graphics, there are plenty of tools that will streamline your workflow and improve your blog. In this post, we'll explore some of the most useful free online tools for bloggers that will save you time and improve the quality of your blog.

#1. Grammarly

When it comes to writing, blogging, email composing, and anything else somehow connected with typing on your keyboard in English, the first online tool that comes to mind is Grammarly. I can't imagine writing a blog post without checking that little circle in the bottom right corner of my work field. Grammarly checks your spelling, grammar, and punctuation. Plus, it comes in handy when you look for a suitable synonym. 

Of course, you can purchase a premium or business subscription to further polish your content, but a free Grammarly plan is a good start. It offers basic writing suggestions, helps to determine the tone of your writing, and fixes punctuation. This free tool is essential for every non-native English speaker who plans to start or already has a blog.

screenshot with an opened website Headlines Studio by CoSchedule

#2. Headline Studio by CoSchedule

The next free tool I like to mention today is the Headline Studio. It is an insanely helpful online tool that will help you optimize headlines for SEO. Headline Studio will analyze the title of your post, giving it a respective score depending on different factors: character count, word choice, clarity, and more. You'll make your headline more catchy and clickable by optimizing your headline for SEO and readers.

The Headline Studio also has a premium subscription, which you can acquire monthly or annually. Premium suggestions will allow you to pick just the right amount of emotional words, helping you with word balance and granting you access to the headline history.

#3. Words to Use

Words to Use is another free tool essential for bloggers and writers. It is an extensive library with words and phrases, helpfully organized by thematics and subjects. Currently, there're around 16 groups with different descriptive words (nouns, adjectives, verbs, etc...), which will help you creatively describe your experiences in a written form. For instance, I always like to survey the sections when I write reviews on makeup and skincare products. It is always nice to use a little help on the side to better express your emotions in a blog post.

a screenshot with animated elements and text by canva

#4. Canva

Writing help is always welcomed by professional writers and bloggers, and what about the pictures? Collages, illustrations, selfies, and product photography comes with writing articles and blog posts like toasts with marmalade! If you need an easy-to-work-with design tool that can elevate your pictures drastically. Canvas' add text to photos feature will add a description to your snapshots, while other tools will help you to create appealing visual content for your social media and website. And the best thing about it – no designing experience is required. You can create presentations, infographics, and even videos from the comfort of your bed!

#5. Capitalize My Title

Creating valuable content that will engage and help readers is the biggest priority for every blogger. However, the quality of content goes beyond this. An article must be formatted accordingly for the best reading experience. I mean the good old paragraphs, subtitles, bullet points, and even case conversion. Especially about the case conversion, as anyone seems to talk about this particular way of title formatting.

Want your headline to look like the title of the New York Times article? That is not a problem! The NYTimes Style tool will capitalize it according to their rules! It is the style I use for all of my headlines and sub-headings. 

screenshot with an opened plagiarism checker tool

#6. Plagiarism Checker

Noone like plagiarism. Neither your high-school teacher nor Google crawlers. With some phrases and sentences becoming cliches, writing a 100% original article for your website or blog can be challenging. But, no fret. There are a bunch of free online tools that will help you identify plagiarism in your piece. 

I like using Plagiarism Checker by SmallSeoTools as it quickly and effectively checks up to 1000 characters posts at a time. If you are a far more productive writer and aim at a higher amount, you can always upgrade your free plan and go Pro. However, you can always come back for another plag-checking session.

#7. Online Broken Link Checker

It happens to the best in the blogging world! Some links to resources and websites you left ages ago in your blog post can stop working. Others don't link to valuable content anymore but hazardous sites instead. Broken or dead links negatively impact your website ranking, and we don't want that.

Still, keeping track of all the links you have added to your blog sounds almost impossible. For this, you'll need extra help from an online tool called Broken Link Checker. It checks all the dead links featured on your blog and shows where this link is located.

All you've left to do now is to check a blog post, identify a broken link, and delete/substitute it! All done! Now your blog has no broken links, and you can move on!

screenshot with an opened semrush about us page

#8. SemRush

SemRush is a legend among website builders and maintainers. You'll find everything you need to keep your blog healthy and functional on the Sermrush. And I know that the Semrush subscription is costly. Last time I checked, Semrush had three monthly subscription plans at the following prices: Pro — $119.95. Guru — $229.95. Business — $449.95. Don't be so hasty to reprove it! The free plan offers a lot of yummy perks. You'll be able to run an audit of your website's health, broken external links, internal links, crawlability of your pages, and much more.

#9. Google Trends

As a blogger, I would always love to write and explore only those topics that deeply interest me. Unfortunately, with so many excellent online resources opening daily, it is hard to keep up. Not all of us can afford to spend money on advertising, constant analysis, and an SMM team. That is when Google comes to help us all. Google Trends, in particular!

It is a handy tool that helps to explore, analyze and compare popular search queries via Google search. You can use this tool anytime you need to develop new content for your blog. I especially love using it when I write about beauty trends.

a screenshot of liz breygel's blog from wayback machine
That's how my blog looked 10 years back :)

#10. ChatGPT

I'll say no more! Just go check it out, but be smart when using this AI, and don't misuse it.

Let's summarize

Let's summarize this compilation. I know that beginning a brand new blog is hard, especially if you've never had any similar experience beforehand. It is challenging even with all the fancy online helpers at your disposal. Nobody can predict the speed and direction of all underwater currents a single search engine may have. Thankfully, sometimes all bloggers need is a free, user-friendly tool. And here they are, all in love place, gathered to assist you anytime you need. Happy blogging!

Lots of love,