beautiful woman posing to the camera laying on a carpet
All Photos: Ron Lach

The clothing business is definitely one of the biggest and the most diverse in the world. When building your own clothing business from scratch, there are a bunch of important aspects to consider: from picking a niche and designing, to manufacturing and selling your products. But, don't let this bother your business idea, as customers always look forward to the new fashion brands.

The clothing industry is a great field to get in if you want to build a business of your own. However, there are a few important things to consider before you set your foot in the clothing business. The process from beginning to the very final step is going to be challenging, but there is nothing better than experiencing the happiness from the first sale.

#1. Pick Your Niche


One of the first things you want to do when starting your clothing business is to pick a specific niche. You need to choose what is in your field of interest and consider the cravings of your future customers. Concentrate on a unique idea that will highlight your brand from the crowd. Once you figure these two things out and pick a niche for your business, you'll have a strong foundation for your business. 

#2. Determinate the Level of Your Market


The next important step is figuring out the levels of the fashion segment you want to take. This choice will determine the path of your clothing brand: the style, price, material, and even the process of production. There are five levels of fashion markets:

Haute Couture: Made to measure, Haute Couture is the most specialized and highest level of fashion. It shows the collections of two seasons in a year.

Luxury Brand: Luxury brands are brands like YSL, Fendi, Gucci, Bottega Veneta, etc. who use high-profile advertising to sell and market their products such as accessories, perfumes, and ready-to-wear collections. Designers are brought in to develop the fashion range.

Designer/Rtw: This range of brands includes Jonathan Saunders to Dries Van Noten. The garments embody the designer aesthetic, even though the garments are made in standard size.

High-Street Brand: In this brand, the labels create mass productions and buy in large volumes which are mostly sold in their individual stores.

Online/Home Shopping: In this, the shopper is given several options that they can see online and buy. The brand then sends it directly to the houses so that the customers enjoy a more relaxed shopping experience.

woman in bohemian clothes is working on laptop

#3. Create a Lean Business Plan


To start a successful clothing business, you'll need to build a reliable business plan. This might seem like a big and scary task, but it is definitely important to know everything about the field you are about to jump into. Building your business strategy and knowing what is waiting for you in the market will help you to achieve short-term and long-term plans.

Logo and Brand's Name: Make sure your brand name is unique, stands out, is easy to remember, and something that has a story. Extra brownie points if you can create a logo for your brand as well which would authenticate your business.

Problem Worth Solving: Know what the people are looking for whether it is a better product, a cheaper brand, or a good store location. Tell your customers how your brand solves their quest to find what they are looking for.

Solution: Answer this question – how will your brand set itself apart from all the competitors in the market today.

Target And Market: Know your target audience and their key attributes. Describe each group if you are targeting multiple segments of people. Add details about them and how large the total market would be.

Advantage: Tell the audience all about the advantages of your products like unique components and how it is better than the competition.

Sales Channels: If you have salespeople who would be working on deals then you need to work on a sales plan as well to convert potential customers into loyal customers.

Marketing Activities: Work on a marketing plan for your product and how will you tell the people about your brand. Work on a content strategy and all the marketing plans.

Revenue: Your revenue should be based on your market research. Have a detailed plan for the same based on the market study. Highlight what kind of growth you are looking for.

Expenses: Know the notable expenses, the direct costs, and everything else related to it.

woman working on a mood board

#4. Create a Reference/Moodboard for Your Brand


Any fashion-related business starts with a visual idea. Creating an inspirational mood board with clear references and concept arts will help you to 'imagine' your future brand. Try working around the colors, textiles, patterns, and designs, and see what you like. It is best to create a mood board for every specific clothing line you plan to develop. This is a very important step, and the sooner you start to work on it the better.

#5. Test Your Clothing in Action


Once your clothing is ready, you can hire models and prepare the first photoshoots. Upload the pictures to the social accounts of your brand, and get the magic of social media marketing to do the job. Later, you'll be able to test your products in action by taking them to small vendors both in the physical and online stores.

Now You are Ready to Take It to the Market

Now, when your clothing line is ready, it is time to sell it. Take care of the following things while doing so:

• Market your brand;

• Organize deals and promotions;

• Price your products;

• Pack your products;

• Create an online store (based on your needs);

• Ship products;

• Deals with customers and their issues;

• Plan ahead of time for the new line.

Building something new is never easy, but the first fruits of your hard labor are always the yummiest, am I right? Hopefully, the tips above will help you with some guidance on your way, minimizing the struggles. 

Lots of love,
Liz