Photo: Antonio Diaz
Skincare is something that women, as a whole, tend to think about more than men. This is in spite of the broad range of skincare products and treatments that are now available, focused on the specific needs of men, and the challenges they face.
If you want to help your partner protect their skin, and look and feel their best, then it’s worth pointing them in the right direction when it comes to skincare for men.
Why Men’s Skincare Matters Now
Over the last few decades, men’s skincare has gone from being a niche fixation to a mainstream concern. There are many factors behind this trend. Most obviously, there are more skincare products available, and our scientific understanding of what makes men’s skin different from women’s has deepened. There have also been cultural shifts around ideas of masculinity, with Gen Z men more willing to embrace skincare than their parents and grandparents.
According to data from Mintel, around 68% of Gen Z males in 2024 used facial skincare products. This is a rise from just 42% in 2022. This suggests that younger men are not only more open to the idea of skincare but also more determined to experiment with different products and brands.
Photo: Ketut Subiyanto
Building a Simple, Yet Effective Routine
One key concept to get across to the man in your life is that you don’t need to go all in on skincare. A simple routine that’s actually adhered to is vastly more effective than one that’s abandoned. A good routine should consist of cleansing, exfoliation, and moisturizing. Sometimes, products can be found that serve several of these purposes in one go.
- The Importance of Sun Protection
Even when the weather isn’t sunny, the effects of ultraviolet wavelengths should be a concern for everyone. UV rays will accelerate ageing, drive up the risk of skin cancer, and (in large doses) cause sunburn.
It’s important to select an SPF product of the appropriate dosage, and wear it as a matter of habit. Often, the easiest way to do this is to pick out a moisturiser that contains SPF products.
- Something Easy to Use...
If your partner struggles to understand layering, sequences, and formulas, pick easy-to-use, multitasking products, at least in the beginning, while they are still adjusting to the new skincare routine. What works best in this case are serums, all-in-one sprays, and essences. Think in terms of skincare that doesn't require much time to absorb, doesn't stain clothes, and doesn't leave any unpleasant residue.
Photo: August de Richelieu
- Trends and Innovations in Men’s Skincare
For many men, the easiest way to become enthusiastic about skincare is to delve into the trends and innovations that are currently propelling the industry forward. In recent years, there’s been a widespread trend toward minimalism in skincare. Of course, the average American man is also getting older, and you can see this reflected in the explosion of skincare products designed to combat the effects of ageing.
Celebrity endorsements for particular products have also helped to shift the needle – so, if the man in your life is a fan of a particular male celebrity, paying attention to their grooming habits might help you to make the case for effective skincare at home.
Let's wrap up...
Ultimately, fostering good skincare habits in your partner isn't just about clearer complexions; it's about nurturing their well-being and strengthening your bond. Try approaching this topic with special care and patience, explaining your willingness to learn and grow together. In the end, you're not just sharing products, but sharing a valuable life skill. So go forth, be their gentle guide, and enjoy the radiant journey – both for their skin and your relationship!
