Post-Pandemic Guide To Save Money On Makeup by Liz Breygel on Janaury Girl blog.
Photo by Emma Bauso

After the Covid-19 outbreak, the world is yet to face another hard challenge ‒ a severe and long-lasting economic crisis. The post-pandemic world is indisputably going to be different, and not necessarily in a bad way. After the pandemic, we'll all have much more important stuff to worry about, while minor concerns like fashion and beauty will stay on the side. Here are five simple, yet working tips that will help you save your budget from breaking during the uneasy, post-pandemic times. Do you have what to add? Please, let me know in the comments, I'm definitely in need of some money-saving makeup hacks!

Second Chance

I love multi-purpose beauty products. At some point in my life, I saw no point in buying makeup products, if I can't use them for a few different purposes. Everyone knows that you can use lipstick as a cream blusher and even as an eyeshadow. Did you know that? So, you can give your not so frequently used makeup product a second chance, by using them in a completely new way. For example, I love to use one of my old matte eyeshadow palettes for contouring. Why not? It has all of the necessary shades to sculpt my cheekbones and highlight my bone structure. Loose (or broken) pigments and shimmering eyeshadows can be mixed with the body lotion (oil) for a glowing effect on the skin. Fenty Beauty body lava can only dream of a similar luminescent effect! Just use some imagination and you can save a dime for more useful makeup purchases.

Post-Pandemic Guide To Save Money On Makeup by Liz Breygel on January Girl beauty blog.
Photo by Dominika Roseclay

Project Pan

Every human being has a fun hobby. If your favorite activity is to collect makeup and never actually use it then I have two news for you. One unfortunate ‒ you won't be able to finish all of your favorite makeup palettes until the expiration date approaches. Most likely that gorgeous Anastasia eyeshadow palette you loved to admire will have to spend its retirement days in the trash can, together with the dry nail polishes and used makeup wipes. Not the most honorable way to go. The good news is that you can turn your makeup passion into something more challenging. I`m talking about the Project Pan. It is a fun, money-saving challenge for those who are ready to 'hit the pan', finish their favorite makeup products, and move on to new beauty products. This project or challenge demands dedication, so try not to buy similar makeup products while following it. You'll see the positive effect of the Project Pan on your wallet almost immediately.

Quality Over Quantity

This makeup saving rule applies almost to any situation. Want to save money on fashion, then you have to invest in a working capsule wardrobe, that saves you time and money. Desire to eat healthier, then you must follow a simple, high-quality diet. Longing for a well-organized, money-saving makeup collection? Then you have to stop adding unnecessary makeup junk to your drawers, expanding the quantity of the products you`ll never use. Yes, I know how tempting it is to pick up yet another lip gloss packed in the cutest packaging (damn those kawaii makeup products). Remember that the more is less. Shop for more expensive products and do this ritual less frequently, then you'll not need to worry about the makeup collection expansion and growing the hole in your budget.

Post-Pandemic Guide To Save Money On Makeup by Liz Breygel on January Girl beauty blog.
Photo by Emily Fales

Buy in Bulk

Yes, that's right, you can save a good amount of money, buying even more makeup! If you love makeup and wear it daily, then you go through a bottle of concealer, black eye kohl, or eyebrow pencil in no time. Therefore, purchasing a wholesale makeup in bulk will save you from a few troubles at the same time ‒ you won't see an unexpectedly empty tube of your favorite under-eye concealer the following morning and receive a nice discount on bulk purchases. Just make sure to follow all of the makeup storage rules and check the expiration date once in a while. Face makeup like foundations, primers, and concealers usually last up to 24 months, while mascaras and lipsticks have a smaller lifespan of 12 months.

Oldie & Goldie

Affordable beauty products are fantastic, especially when you know what and where to buy. If you are an experienced budget beauty buyer, then you won't have trouble purchasing good-quality brands and you can easily save money on makeup during and after the pandemic. But what if you aren't familiar with the particular drugstore brand? Then you are at risk of losing your hard cash on woeful. In this case, it is better to go for good-old, trustful brands, which have earned a good reputation. Professional makeup brands like Charlotte Tilbury, Nars, and Mac are one of the most tried-and-true brands, which develop high-quality makeup products for every skin tone and condition.

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Lots of love,
Liz